Although launched in 2023, our story goes back to several months before the outbreak of COVID-19 where there was a devastating earthquake in Albania. The diaspora community was saddened and Albanian youth including world renown singers, athletes and other talents came together in an effort to help the situation. Witnessing this response and recognizing the under-representation of Gen Z, we were inspired to create a brand that would empower Albanian youth around the world. Out of this, the idea of ALBEL was born to represent style and high quality garments as much as embracing values that shape the now, and the future.

REBEL

We accompany the journey of those who are rebelling against archaic expectations and are taking on the world in their own way.

SUCCESSFUL WOMEN

Women are leaders of the future. We champion the bravery of successful women who are breaking boundaries, in a community that has often undermined them.

NEW ENERGY

We are against racism, hate and discrimination against our community. We do not live with the constraints and rules of previous generations. This is our time now.

TOGETHER

Although we may have different destinations, there is synergy in our journey, and strength in our unity. We move forwards, together.